Advertising Designed To Differentiate Remind Inform And Persuade Marketing Essay

Advertising Designed To Differentiate Remind Inform And Persuade Marketing Essay Advertising is one part of the promotional mix, and therefore advertising objectives will be set in line with overall Promotional and Marketing Objectives, which in turn will relate to the organizations overall Corporate Objectives. In general, however, there are three main categories of advertising objectives a business might set itself in terms of whether it seeks to Inform, Persuade or Remind the target audience. Types of advertisement: Inform: Informative advertising, seeks to tell the market about the product, explain how the product works, provide information on pricing, and build awareness of both the product and the company. Such objectives are normally pursued at the launch of a new product, or re-launch / up-date of an existing product. Its the product of Pepsi Company and wants to inform people about it. Presenting different taste and verity of the product in daily print Electronic media to influence people towards product. Persuade: Here objectives are to encourage the target audience to switch brands, make the purchase, and create a preference in the market for the product as opposed to its competition. Advertising of this nature is required in highly competitive markets, where a range of products compete directly with each other. In such circumstances businesses often seek to differentiate their product through Comparison Advertising either directly or indirectly comparing its product to that of its competitors. Here Nestle Pakistan wants to inform public about the price of Product NIDO Price. That its price 39 rupees per liter and also persuade that it is low price then market price as well as grater Quality. Their target market is for product childrens. Remind: Reminder Advertising is used to maintain interest and awareness of a well established product in the market, often in the latter stages of its product life cycle. It is often used at the Point-of-Purchase to remind consumers of the Brand. Such advertising is used by the likes of Coca-Cola and other leading brands, to maintain their position in the market. Nestle Yogurt is well know product of Nestle Pakistan, they advertise just remind people about the product. http://en.wikipedia.org/wiki/Advertising P-5: Evaluate appropriate uses and applications for advertising in two given situations. Uses of advertisement: Advertisements are used to tell the audience what products you are selling, services you provide and the type of business you do such as whether your business provides finance company loan services for purchasers. Advertisements may be used to notify the public of the date and venue of an event. They inform consumers of what is available with a view to get the customers into the store and make sales. Other Uses are Corporate Communications Incentive Programs Multi-State Marketing Campaigns Multifunction/Department Management Regional Markets Prominent Client List Strategic Advertising Account Marketing/Sales Vendor Research Selection Strong Customer Relations Print/Newspaper Trends Marketing Program Execution Uses in Reminding: Brief messages designed chiefly to keep a product in the mind of the consumer once the product is already familiar. Reminder advertising usually follows an extensive advertising campaign, and therefore does not elaborate on the reasons to buy the product. Common examples of reminder advertisements are those found on matchbooks and pencils and in skywriting, as well as the more traditional media vehicles. Advertising designed to remind consumers of the benefits of a product or service, or of their current need for those benefits. For instance, the XYZ Company may seek to remind consumers of their need for XYZ anti-freeze when the weather begins to turn cold. Uses in Persuasion: This is the basic rule when it comes to persuasion in advertising. No matter how enticing the woman in a poster for a liquor brand might be, its not going to work if your target audience is composed of straight women. They just wont go for that. The same logic applies to when youre catering for the rich and the poor. You have to study your target group in order to come up with the most suitable ad campaign. Watching the news can prove to be a very effective mode of persuasion in advertising. By keeping yourself tuned into what is happening globally and locally, you are able to put your brand or your client into context with your target market. For example, if youre assigned to come up with an ad for vitamins and the rainy season has arrived, you can use the weather to convince your market that they need vitamins. Persuasion in advertising can be as direct or indirect as you want it to be. Some brands have even been known to make use of certain celebrities to actually tell people to support a certain brand. Whichever road you choose to take, it is very important to take note of your target market (because theyre the ones youre supposed to convince) and take advantage of current events to help you do it. P-6: Evaluate the role, organization and functions of agencies in the advertising process. Advertisement Process: http://www.ipa.co.uk/write/images/uploads/process.jpg Advertisement agency: An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the clients products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Role of advertising agencies in advertising process: A plethora of Businesses, Corporations, Government Organizations and Non Profit set-ups hire advertising agencies   to advertise their products, brands and services to present and prospective customers. Understand the Product / Company: An advertising agency begins by getting well acquainted with the clients goals, products target audience. This knowledge proves beneficial in planning and creating an effective advertising campaign. The advertising executives work towards creating an effective advertising campaign (a single or a series of attention grabbing and unique ads) which is within the clients marketing goals and budget. This includes creating interesting slogans, attractive jingles and attention grabbing body copy for advertisements. The client has the final word and may ask for rework. Plan Create an Advertising Campaign: Once an advertising agency understands its clients needs, the process of brainstorming and planning begins. Keeping in mind the clients goals (which can range from pushing sales of its products and services introducing new products in the market reiterating its brands benefits attracting new customers or keeping in touch with old ones Strategize: Some Companies like to outsource their overall marketing responsibilities to advertising agencies. In such a case, the ad agency takes over the process of brand building, strategizing and pushing sales through other promotion techniques like sales promotions etc. Organization of advertising agencies:- Broadly there are 6 departments in any advertising agency Account Servicing Account Planning Media Creative Production Finance and Accounting Account service department The account service, or the account management department, is the link between the ad agency and its clients. Depending upon the size of the account and its advertising budget one or two account executives serve as liaison to the client. The account executives job requires high degree of diplomacy and tact as misunderstanding may lead to loss of an account. The account executive is mainly responsible to gain knowledge about the clients business, profit goals, marketing problems and advertising objectives. The account executive is responsible for getting approved the media schedules, budgets and rough ads or story boards from the client. The next task is to make sure that the agency personnel produce the advertising to the clients satisfaction. The biggest role of the account executive is keeping the agency ahead of the client through follow-up and communications. Media department The responsibility of the agencys media department is to develop a media plan to reach the target audience effectively in a cost effective manner. The staff analyses, selects and contracts for media time or space that will be used to deliver the ad message. This is one of the most important decisions since a significantly large part of the clients money is spent on the media time and/or space. The media department has acquired increasing importance in an agencys business as large advertisers seem to be more inclined to consolidate media buying with one or few agencies thereby saving money and improving media efficiency. Creative department To a large extent, the success of an ad agency depends upon the creative department responsible for the creation and execution of the advertisements. The creative specialists are known as copywriters. They are the ones who conceive ideas for the ads and write the headlines, subheads and the body copy. They are also involved in deciding the basic theme of the advertising campaign, and often they do prepare the rough layout of the print ad or the commercial story board. Creation of an ad is the responsibility of the copywriters and the art department decides how the ad should look. Production department After the completion and approval of the copy and the illustrations the ad is sent to the production department. Generally agencies do not actually produce the finished ads; instead they hire printers, photographers, engravers, typographers and others to complete the finished ad. For the production of the approved TV commercial, the production department may supervise the casting of actors to appear in the ad, the setting for scenes and selecting an independent production studio. The production department sometimes hires an outside director to transform the creative concept to a commercial. Finance and accounting department An advertising agency is in the business of providing services and must be managed that way. Thus, it has to perform various functions such as accounting, finance, human resources etc. it must also attempt to generate new business. Also this department is important since bulk of the agencys income approx. 65% goes as salary and benefits to the employees. Functions of advertising agency: Professionals at advertising agencies and other advertising organizations offer a number of functions including: Account Management: Within an advertising agency the account manager or account executive is tasked with handling all major decisions related to a specific client. These responsibilities include locating and negotiating to acquire clients. Once the client has agreed to work with the agency, the account manager works closely with the client to develop an advertising strategy. For very large clients, such as large consumer products companies, an advertising agency may assign an account manager to work full-time with only one client and, possibly, with only one of the clients product lines. For smaller accounts an account manager may simultaneously manage several different, though non-competing, accounts. Creating Team: The principle role of account managers is to manage the overall advertising campaign for a client, which often includes delegating selective tasks to specialists. For large accounts one task account managers routinely delegate involves generating ideas, designing concepts and creating the final advertisement, which generally becomes the responsibility of the agencys creative team. An agencys creative team consists of specialists in graphic design, film and audio production, copywriting, computer programming, and much more. Research: Full-service advertising agencies employ market researchers who assess a clients market situation, including understanding customers and competitors, and also are used to test creative ideas. For instance, in the early stages of an advertising campaign researchers may run focus group sessions with selected members of the clients target market in order to get their reaction to several advertising concepts. Researchers are also used following the completion of an advertising campaign to measure whether the campaign reached its objectives. Media Planning: Once an advertisement is created, it must be placed through an appropriate advertising media. Each advertising media, of which there are thousands, has its own unique methods for accepting advertisements, such as different advertising cost structures (i.e., what it costs marketers to place an ad), different requirements for accepting ad designs (e.g., size of ad), different ways placements can be purchased (e.g., direct contact with media or through third-party seller), and different time schedules (i.e., when ad will be run). Understanding the nuances of different media is the role of a media planner, who looks for the best media match for a client and also negotiates the best deals. An Advertising agency is responsible for coming up for an Idea for an advertisement for the customers these customers maybe anyone Coke Cola, Pepsi Adidis, Nike anyone who has something to sell pays money to an advertising agency to get there product into the mind of customer. The advertising agencies are responsible for marketing and producing their clients brand. For example, if the client is Dell Computers, the agencys role is to see what are the best ideas in promoting the product. It can be done with television commercials, print ads or internet ads. There are many services an agency offers to its client. http://www.smallbusinessnotes.com/operating/marketing/advertisingprocess.html M-2: Make an effective judgment which of these advertisement do you consider as best in its category and why? In my judgment the add of NIDO is best of all because it have solid persuasive entity of price where people know general price of milk per liter and they give low price as 39 rupees per liter, shown the target market as mentioned in the picture a child with his mother. Here mother giving love in shape milk as NIDO. They specified the quality in the sentence ghezayit sy barphoor dhood. The specified that its beneficial as quality for children health. They also mentioned from how much quantity a quality milk can be made. On the top the company named is mentioned. Which show the overall company advertisement too. Where as bright colors are used which show happiness of the family children. D-1: Evaluate your findings on the basis of the criteria for the category discussed in Merit section. As I mentioned in the merit part my findings in the add. That price is mentioned in the add. That per liter its cost 30 rupees. They have shown their target market as children. They shown in the add NIDO as the symbol of care LOVE of mother with children. They described how to make liquid milk from powder milk in the better quality its quality quantity measurements. That the formula making better milk. They shown NIDO have better hygiene quality and health making material as vitamins etc. I think they had covered in the add: Target Market Brand quality Brand Price Brand Quantity Brand Benefits Method of use Contents of product Appendix Inform Persuade Remind

Cross-Curricular Learning Essay examples -- Analysis, Education

'Making cognitive connections, within subjects and between subjects...' ( Piaget 1977, Cockburn and Haylock 2008,Rose 2009) is an aspect of cross-curricular learning. Generally speaking, cross-curricular learning is when skills, knowledge and attitudes of a number of disciplines which are applied to a single experience, problem, question, theme or idea. In simple terms, it's also known as a thematic approach. From this point, I'd be exploring the reasons why a thematic approach should be adopted in the classroom and this approach could deliver the four core subjects in the National Curriculum in Key Stage 1. On top of that I'd be exploring the issues raised of adopting a cross-curricular approach and the implications of using a theme-based unit of integrating various subjects within a theme. By teaching thematically, it would enable me to integrate the four core National Curriculum subjects within a theme. This method of theme based units utilises and builds on children's interests and life experiences, therefore skills and knowledge are developed in meaningful ways.(Kerry. T (2011) Cross-curricular teaching in the primary school, Oxon: Routledge) The Intermediate Program Policy Grades 4 to 10 (1993) suggests that the more students become engaged in how and what they study, the more interested they are in learning. Likewise, Bruner also supports the notion of children to be involved in their own learning process, so that connections could be made through personal discovery and enquiry and not just being passive receivers of information. This clearly highlights the importance of children taking an active role of their learning. Therefore in my approach of delivering the core subjects, it would be necessary for me to collaborate ... ...thods, as both approaches could be used in conjunctival. The mixture of thematic teaching and disciplinary teaching would enable the successful delivery of the core National curriculum subjects. Not only does theme- based units helps support the learning across many areas of the curriculum, but it enables children to find and make connections with subjects and between subjects. This idea of teaching suggests that skills, knowledge and experiences could be made transferable and the notion of continuity of learning within the school and children's wider life experiences outside school. Very often, the thematic approach tends to lie on children's interests which then in turn branches out like the ripples from the stone thrown in the water. Cross-curricular learning is a creative approach which allows the flexibility for both teachers and children to become creative.

Byzantine and Roman Empire Art Essay

The Byzantine Empire was the new center for the Roman Empire, but did it directly inherit the art traditions from the Roman Empire? Give examples in your response. The Byzantine people considered themselves as the heirs to the Roman Empire (Online Lecture) so this also meant that they inherited the art traditions of the Roman Empire. Their sculptures stayed with the classical style of the ancient Greek art but a new aesthetic and iconic type art began to develop. The new aesthetic art was created by the Christians to fulfill their religious needs. Byzantine art favored a more symbolic approach to religion by depicting frontal figures against a gold background and the idea the subject(s) might be floating. The subject matters in this art consisted largely of the combined religion and imperial power. This can be seen in the mosaic below (Kleiner, 137) of Justinian and the Bishop Maxinianus. The mosaic depicts Justinian, ruler of the time, in a purple rob and a halo over his head. He also holds the golden paten, helping to emphasize the balance between religion and power. He is flanked by members of the clergy on his left with the most prominent figure the Bishop Maximianus holding a golden cross. To Justinian’s right appear members of the imperial administration identified by the purple stripe, and at the very far left side of the mosaic appears a group of soldiers, one holding a shield bearing the Christogram . The presences of icons, portable paintings portraying Christ, Mary or saints, were also important during this time. They were more religious than aesthetic in nature: especially after the end of iconoclasm, they were understood to mark the unique presence of the figure depicted by means of a likeness to that figure maintained through carefully maintained canons of representation. The Virgin (Theotokos) and Child between Saints Theodore and George (Kleiner,138) is a good example of an icon. This icon is created on wood, and represents the Virgin enthroned, supporting the Child Christ in her lap and flanked by two Saints, St. Theodore on the right and St. George on the left, both standing in formal pose. Two Archangels are pictured behind the central group, their wide-open eyes staring upwards to heaven. Portrayed frontally, on a slightly larger scale than the rest of the figures composing the icon, the Virgin is seated on a throne, dressed in a dark blue. Her feet dangle of the edge of the chair. Realism is reflected in the Virgin’s white and pink face, in her accentuated features and large dissimilar. The Christ Child is pictured seated in his mother’s lap. So the inheriting of the Roman Empire traditions of art only helped in the refining of the Byzantine esthetic and iconic art forms.

Benefits Of Hiring A Worker With Disabilities - 963 Words

Option 1-Emerging Trends Would you hire an individual if your business would benefit in a multitude of ways including: a diverse workforce which adds new ideas and viewpoints, increaseing retention rates while reduceing hiring and training costs, and gaining access to new markets? Every year more and more employers reap these and other benefits as a result of hiring a worker with disabilities. These employers have realized the myths perpetuated by some parts of society which result in fears and uncertainty in regards to hiring those with disabilities are unfounded. To the contrary, businesses that hire disabled individuals find the business, the employees as well as the disabled individuals all reap the benefits. Utilizing Workers with Disabilities Diversity is one of the keys to business success. A major drugstore retailor understands this principle and has made it a practice to hire individuals from various backgrounds, including those with disabilities. To encourage the hiring of these individuals the organization has build multiple warehouses with the goal filling one-third of the resulting staffing needs with disabled workers. The organization understands that the intuitive understanding and insight of their managers may be jaded due to misconceptions about individuals with disabilities. Consequently, corporate leadership provides managers with information and training which encourages the employment of people with disabilities. The retailer has benefitedShow MoreRelatedThe advantages of hiring disabled worke Essay example1430 Words   |  6 Pagesï » ¿Some 600 million people worldwide have disabilities, reports the International Labor Organization, and many still struggle with acq uiring and maintaining gainful employment. Individuals with disabilities are at disproportionate risk for unemployment and extremely prone to living in poverty, according to The International Labor Organization. The major contributing factors of this employment challenge can be attributed to the disadvantages a disabled person faces in the workplace, as well as theRead MoreEmerging Trends : Walgreens.999 Words   |  4 Pagesthis week’s readings involves workers with disabilities. The title of the case is Walgreens Leads the Way in Utilizing Workers with Disabilities (Gomez-Mejia, Balkin, Cardy, 2012). This case gives the reader the ability to understand the need for Equal Employment Opportunity Laws. Also, the case gives one an opportunity to see how these laws actually help these cases. Even more, it supports the idea of how it is very important to give those individuals with disabilities an opportunity to seek workRead MoreAmerican With Disability Act Essay1127 Words à ‚  |  5 PagesEmployers Under the American with Disability Act Candyce D. Watson Columbia College According to the Office of Disability Employment Office, â€Å"The Americans with Disabilities Act (ADA) is a landmark federal law that protects the rights of people with disabilities by eliminating barriers to their participation in many aspects of living and working in America. In particular, the ADA prohibits covered employers from discriminating against people with disabilities in the full range of employment-relatedRead MoreWhat is Reasonable Accommodation Under ADA Essay1299 Words   |  6 PagesReasonable Accommodation The Americans with Disability Act of 1990 (ADA) was put into force to protect employees from discrimination with disabilities in the area of employment. A person with a disability can be defined under the ADA as someone who has a physical or mental impairment which considerably limits one or more of major life activities. â€Å"It has been estimated that nearly one in five Americans has one or more physical or mental disabilities†(law book pg115). The ADA federal law requiresRead MoreThe Civil Right Act Of 19641134 Words   |  5 PagesReform and Control Act of 1986 †¢ Fair Labor Standards Act †¢ Occupational Safety and Health Act †¢ The Texas Labor Code Anti-Discrimination Provisions †¢ The Texas Commission on Human Rights Act †¢ The Texas Minimum Wage Law †¢ The Texas Payday Law †¢ Texas Worker Compensation Act (TDI) †¢ Texas Unemployment Compensation Act (TUCA) â€Æ' Federal Discrimination Laws The Age Discrimination in Employment Act of 1967 The Age Discrimination in Employment Act of 1967, also known as the (ADEA) protects individuals whoRead MoreThe Rate Of Discrimination At Work Place With People With Disabilities Essay1361 Words   |  6 Pagesmain purpose to write the Research Paper is to review or examined the rate of disability Discrimination including the case studies or societal reaction to the disability discrimination. This Research review the rate of discrimination at work place with people having disabilities. The paper mainly focus on the examination on the rate of Employment disability discrimination. Although It been 20 years Americans with Disabilities Act ( ADA) 1990 was passed which protect the civil right of disable peopleRead MoreHiring Employees With Disabilities?905 Words   |  4 PagesHiring Employees with Disabilities When one looks at a newspaper for employment, he or she may not see very much opportunity for disabled persons. A disabled person must not be afraid to apply for a job for which he or she feels qualified for fear of discrimination. In fact, Gomez-Mejia, Balkin, Cardy (2012) described discrimination as â€Å"simply making distinctions-in the HR context, distinctions among people â€Å"(p. 98). It is refreshing to witness certain companies as they look past this factor andRead MoreCause And Effect Of A Disabled Person With The People With Disabilities, And The Legalization Of Marijuana1135 Words   |  5 Pagespopulation- people with intellectual/physical disabilities. There are many popular organizations that do reach out to those who are living with a disability, but most of them do not go as far as helping build a career for someone with a disability. Most employers are scared to hire them due to ignorance and the popular belief that a disabled person is totally unable to perfor m a task with the same, if not more, quality. Throughout history, people with disabilities of all kinds in the United States haveRead MoreTax Credits Are Better Than Deductions1174 Words   |  5 Pagescredits are better than deductions because they reduce your taxes dollar for dollar. For example, federal and state governments offer many credits for research and development, reducing energy usage, creating jobs and accommodating people with disabilities. We ll explore the topic further in the Special Business Deductions. In bad years, especially when you start a business and claim extra deductions, you might lower your taxes enough to qualify for the Earned Income Tax Credit that lowers taxesRead MoreThe Rate Of Discrimination At Work Place With People With Disabilities Essay1673 Words   |  7 Pagesmain purpose to write the Research Paper is to review or examined the rate of disability Discrimination including the case studies or societal reaction to the disability discrimination. This Research review the rate of discrimination at work place with people having disabilities. The paper mainly focus on the examination on the rate of Employment disability discrimination. Although It been 20 years Americans with Disabilities Act ( ADA) 1990 was passed which protect the civil right of disable people